Ralph Backstrom: Roaster / founder
Ralph was introduced to coffee roasting and manual brewing by his brother Arne on Christmas in 2009 with a pound of green coffee and an Aeropress. It wasn’t until a couple months after Arne passed away in a skiing accident mid-2010 that Ralph started roasting with Arne’s “Whirley-Pop” stove-top popcorn popper that more palatable, and delectable coffees were eventually roasted.
As his coffee roasting improved, so did his snowboarding career. While traveling across the globe to compete in the Freeride World Tour, Ralph soon realized that that freshly roasted and properly brewed coffee was hard to come by in other parts of the world. So, he began to bring his own roasts to snowboard expeditions, film trips, and to competitions in Denali, Greenland, Japan, Alaska, Canada, Europe, as well as on personal backpacking and surf trips along the west coast.
Travis Ganong: Co-FOunder
Travis Ganong has been climbing the ranks of the World Cup Alpine Ski Tour, quickly becoming one of America’s fastest downhill ski racers. Coffee is a cornerstone for his training and racing routine after experiencing the energy boost pre-and-post training from “flat whites” in New Zealand. From those first high quality drink down in New Zealand, to espresso all over Europe during the competition season – Travis’ race and training performance benefitted from the natural boosts of caffeine through coffee. Now, after 15 years as a member of the US Ski Team, Travis’s passion for coffee is stronger than ever, and he is excited to bring a new high quality coffee product to both pro and weekend warrior athletes to help them boost their own experiences!